2010 saw the fading out of the AiCaL style bears. Although the final CGI animation movie was released in 2011,
there were no plush or other items being released in that style. Most new items were coming out of Asia, mostly Singapore, in the 2001 style with the troll hair.
In 2012, the Care Bear line received yet another make-over. They reverted back to fat, cuddly bears in the new cartoon series, Welcome to Care A Lot (W2CaL). There was only two
additions to the Care Bear Family at this time, Tenderheart's niece, Wonderheart and The Great Giving Bear, who was the equivalent of Santa Claus.
Friends & Enemies
The Care Bears just wouldn't be the Care Bears without a villain or two trying to destroy caring and
love. For the W2CaL series, the character of Beastly was revived from the Nelvana cartoon series. Beastly received a make-over, making him more lovable and cuddly in appearance.
The joint venture between Discovery Channel and Hasbro toys brought about The Hub Network, which closed it's doors in
October 2014. The Hub Network had great success with the relaunch of My Little Pony: Friendship is Magic and had hope to do the same with the Care Bears. While the cartoon was a
success for those who watched it, the network in general just did not attract enough viewers in general. In 2014, Netflix announced the return of the Care Bear Cousins.
The History Continues...
2011 marked the 30th anniversary of the creation of the Care Bear Family. In Japan, there were celebrations with a type of traveling Care Bear museum. Here in the USA,
a new cartoon series and toy line were launched. The cartoon series, Welcome to Care A Lot, launched on Hub Network on June 2, 2012 and ran for 26 episodes, ending season 1
on December 8, 2012.
The series featured a more traditional style story line, with the Care Bears interacting with the children of Earth to help teach them about feelings and
caring for each other. The cartoon introduced Wonderheart and The Great Giving Bear. Many of the other Care Bears that were created between 2001 and 2009 for the toy line released
by Play Along Toys made background appearances in the series.
The cartoon was CGI animated but the Bears retained a semi-cuddly appearance in their 3-D style. The plush, released by Hasbro, that went along with the cartoon series,
were very limited and not a big success. The 10inch Bears came in boxes with a DVD copy of Show of Shyness. The "beanies" had big heads, small bodies and did not resemble any Care
Bear design to date. To many collectors they were just not visually appealing and completely lacked any amount of "cuddly-ness".