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History of the Care Bears

Era of the Environmental and Shopko Bears!


In 1991, Hasbro purchased Tonka Corporation,which consisted of Kenner Products and Parker Brothers. With this purchase, Hasbro became the largest toy company in the world. Hasbro did not gain control over the design for the Care Bears but they did get the production license and decided to try and cash in on the Care Bear Craze. Hasbro introduced a new line of Care Bears, the Environmental Care Bears. Hasbro changed the tummy symbols to give them a more environmental friendly feel. Proud Heart was also changed from a cat into a bear. A lot of people call this is "Desert Storm Bear" because it was released around that time. The bears were not a huge success and, in my opinion, were rather odd looking.

In 1995, a more traditional styled Care Bear appeared, usually referred to as Shopco Bears. There were only three bears in this series, Bedtime, Tenderheart, and Cheer. These bears looked more like the original bears but with a Hasbro twist. The bears were the original colors with the original tummy symbols but had rather large hands and feet.

The bears next appearance was in 1999 to go along with the Beanie Baby ™ craze. This time six bears were released; Tenderheart, Cheer, Share, Good Luck, Friend, and Bedtime. They were sold in a set of six. These were not a huge success, probably because of little promotion-most people don’t realize they exist.


Information contained on this page is from the following:
The Official Care Bear Site
The History of Kenner Toys
Kenner Employee Interviews
Press release information from the Care Bears Adventures In Wonderland Movie
Sherri from FFCBB
From various members of various message boards for the past 6 years
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