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Welcome to the Kingdom of Caring, home of the Care Bears and Care Bear Cousins.

The Beginning

In 1981, following the success of their Strawberry Shortcake line, American Greetings introduced Project II. American Greetings contacted Elena Kucharik to help design their idea. Although Elena is the most well known of the developers and her name appears on most of the original artwork, others who helped to develop these loveable, cuddly bears are: Linda Denham, Penne Bender, Ernie Ruder, Ingrid Koepcke, Tom Jacobs, David Polter, Asther Narosny, Robyn Hill, & Judi Schuman. These fuzzy little bears designed for greeting cards were a huge success. The Care Bears started out as ten characters designed to help people express emotions. Each bear was named for the feeling he or she represented. The original ten bears are Tenderheart, Good Luck, Birthday, Cheer, Share, Bedtime, Grumpy, Wish, Funshine, and Love A Lot.

bears It was in 1983 that the bears fully burst onto the scene. These bears were EVERYWHERE! American Greetings contacted Kenner Toys to produce a line of plush Care Bears. Care Bears appeared not only in the form of cards and toys but also collector items, stickers, books, comics, records, and in many other forms.
In 1985, the Care Bears appeared in their first big screen movie, followed the next year by a second movie, The Care Bears A New Generation; which explained the history behind the bears. The first movie came to theaters on March 23, 1985 and grossed almost $24 million. The second movie, released on January 1, 1986, grossed $8 million in theaters, and the third movie, The Care Bear's Adventures In Wonderland, released in January of 1987, grossed only $2 million. The movies introduced the world to the Care Bear Cousins, a set of animals other than bears who had the same “caring mission” that the Care Bears did.

The Care Bears also stared in their own television series in September of 1985, The Care Bears which was produced by DIC, and then a newer version of the bears that acted less like greeting cards appeared in a second television series titled The Care Bear Family. In the new version of the show, the bears went on many adventures and had a new look to them with some of the bears wearing clothing and Cheer Bear even had a ponytail. Through these television episodes many new bears appeared.
The bears also appeared in comics, which better explained the "family history" of the bears. The comics, produced by Marvel Comics, ran from November of 1985 until January of 1989. The comics followed the television series and helped to replace a few of the “missing details” that were never explained in the show.
During the 1980s, the Care Bears appeared in almost every form imaginable. Here is a list of just a few of the products that were produced from 1980 until 1989:

  • 6, 12, 18 and 36 inch plush toys
  • Poseables (with and without accessories)
  • Comic Books
  • Stickers
  • Story Books
  • Pizza Hut Sticker Books
  • Pizza Hut Glasses
  • Cups and Mugs
  • Dishes
  • Minature Figurines
  • Christmas Ornamets
  • Keychains/attachables
  • Prizes in Cherrio's Box (set of stickers)
  • Bedding
  • Clothing

Care Bears

pillow fightCome meet the Care Bears who live in Care A Lot.

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Cousins

playfulFollow the Rainbow River and come join the Care Bear Cousins in the Forest of Feelings!

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Friends & Enemies

cold heartCome meet the Care Bear family's friends and those who are against all things warm and fuzzy.

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Cartoons

pillow fightLearn about the two cartoon series from the 1980's. Produced by DiC and Nelvana.

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Movies

playfulCare Bears on the big screen! Find information regarding the three main-stream movies that were released to theaters!

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TV Specials

cold heartThe TV Specials and the never released to theaters movie can be found here!

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Song Lyrics

pillow fightLyrics to your favorite songs! Lryics to the songs from the movies as well as many of the 1980's records!

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Commercials

playfulClassic commercials from the era of Saturday morning cartoons!

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Advertisements

cold heartScans and pictures of all things promoting the Care Bears!

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